We create ideas that inspire our clients to inspire others, by designing opportunities that empower them to express who they are. We believe in solutions that evoke emotions, trust and loyalty, to engage and build authentic relation between brands and people. Copen Hagen is a creative agency, driven by a passion to create meaningful, strategic and visual communication that enable our clients to make a difference.
A brand can expand and achieve great things, using a full-blown brand strategy. However, using branding, as a tool for revenue through high brand equity, has generally been a tool limited to the luxury segment of the fashion and lifestyle industry. Consumers are emotionally attached to everything a brand does, says and communicates. To create brand […]
Fashion is all about the intangible values it creates; thus, branding is the ultimate tool to create this through marketing communication. The marketing communication must support the brand equity by delivering a consistent message and provide the brand with intangible values that are consistent with the core values. A fashion brand can be defined as […]
New logo design for the Danish company Wardrobe by Me. The idea was to create a logo that would function across digital medias, print and on textiles, with references to classic logos like Vogue and Yves Saint Laurent. The typeface used is California Display, designed in 2005 by David Berlow. The typeface has distinct fine […]