Copen Hagen Agency was asked to transform the historic furniture manifacturer Fredericia Furniture into a contemporary brand. The Danish design house is born of a proud architectural heritage, dedicated to perfection, and progression of the design craftsmanship. Copen Hagen Agency used the original roots to create a new strategic and creative direction in order to reposition the famous Danish design house as a modern original. The new communication platform was executed through a new integrated creative and strategic campaign platform underlining the originality within the new modern universe. The result is a strong brand platform enabling Fredericia to establish a new international view.