Fredericia Furniture__

Visual Concept... Art Direction!!!

Copen Hagen Agency were asked to transform the historic furniture manifacturer Fredericia Furniture into a contemporary brand. The Danish design house is born of a proud architectural heritage, dedicated to perfection, and progression of the design craftsmanship. Copen Hagen Agency used the original roots to create a new strategic and creative direction in order to reposition the famous Danish design house as a modern original. The new communication platform was executed through a new integrated creative and strategic campaign platform underlining the originality within the new modern universe. The result is a strong brand platform enabling Fredericia to establish a new international view.

Spine collection by Space Copenhagen...

Trinidad by Nanna Ditzel...

“On Trinidad, I fell in love with the elaborate fretwork of the colonial facades, which almost dissolve in light and shadow – and this lace-like lightness I wanted to interpret into a chair”

Spine collection by Space Copenhagen...

“We are obsessed with the material part. It is a passion for us to create something that embodies a slow pace”

The Spanish chair...

Details...

Kaja Møller, CEO, Fredericia Furniture

“Copen Hagen Agency is a professional creative agency that has its finger on the pulse of the international
design world -linking strategy and concept really well”

copen_hagen_agency_creative_agency_fredericia_furniture_art_direction.04

Swoon... by Space Copenhagen

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