As part of a new internatonal positioning, we created a new strategic and creative platform
underlining the originality within the brand DNA. The platform is
executed through a new brand identity as well as an integrated campaign, enabling
Fredericia to establish a new international view as a “Modern Original”.
“Copen Hagen Agency is a professional creative agency that has its finger on the pulse of the international
design world -linking strategy and concept really well” Kaja Møller, CEO, Fredericia Furniture
We designed the digital platform and a number og printed materials for the Danish born talented designer
Astrid Andersen, who creates premium casual wear with a sports inspired aesthetic
that leads a new generation. We used the fusion of the worlds of luxury and sports to
create the unique and clean platform. The result is a simple online platform, where the collections,
brand signature and imagery are allowed to dominate.
Pieces by Bestseller
We created a series of image concepts with focus on the brand transforming from an accessories
brand into a full scale fashion brand. The result is a range of imagery for the young fast fashion
conscious audience with a fresh interpretation of the products talking. The transformation included a new
brand identity implemented throughout the entire communication platform.
The concept of Grød is an innovative concept of using the old porridge recipes and
transforming them into a new delicious food range sold through their own restaurants and as
take away and also as a retail concept. We created a complete new packaging identity to accomplish
new brand strategy to target the more quality conscious consumer. The new identity was designed using strong
colours for the packaging and a modern typewriter font to illustrate the retrospective of porridge.
“Copen Hagen Agency does fast, efficient and professional problem solving, which is extremely
high valued for many companies” Lasse Skjønning Andersen, CEO, GRØD