Vipp__

Visual Concept... Art Direction!!!

The strong heritage of the iconic Vipp bin is the natural association for a majority of viewers, when reacting to the renowned Danish brand. Building on the already strong and consistent brand universe, Copen Hagen Agency and Vipp, have been on an exciting journey together, working to extend the brand perception into a much wider perspective. The task was to broaden the communication through refined and curated aesthetics while creating an immersive experience, defining the brand as a complete lifestyle universe.

Vipp wall lamp...

Vipp floor lamp...

From Marie to MOMA!!!

The Vipp story begins in 1939 with a bin for Marie. Holger Nielsen, a young metalworker crafts a sturdy, pedal-controlled bin for his wife’s salon. Over the next 50 years it becomes a permanent object in Danish clinics. Today, still family-driven and family-owned, Vipp has grown into a large portfolio of industrial design products developed from the functional philosophy of the pedal bin. In 2009, the bin was accepted into the permanent design collection at the MoMA in New York – the only place in the world where the bin is just for decoration.

Vipp mirror...

The iconic bin...

Vipp flashlight...

Vipp rack system...

Recent Comments

    Archives

    Categories

    • No categories