Visual Concept... Art Direction!!!
The strong heritage of the iconic Vipp bin is the natural association for a majority of viewers, when reacting to the renowned Danish brand. Building on the already strong and consistent brand universe, Copen Hagen Agency and Vipp, have been on an exciting journey together, working to extend the brand perception into a much wider perspective. The task was to broaden the communication through refined and curated aesthetics while creating an immersive experience, defining the brand as a complete lifestyle universe.